5 Brand Consistency Tips for Your Franchise

Even before prospective customers enter your franchise outlet, they have certain expectations from you. This expectation is molded by the services that they would have received from other franchise outlets belonging to the same franchisor brand. 

Brand consistency for franchises is a critical success factor.  However, maintaining it is a challenge. 

Here are five useful franchise brand consistency tips that could get you help there.

Brand Consistency Tip 1: Defining Your Brand is Important

Who are you, and do your prospective customers recognize you? Firstly, these are the questions you need to address to maintain brand consistency. Your consumers usually look at the logo, read the slogan, and capture the color of your brand.

If they hear about your franchise elsewhere, then the visual branding image imprinted in their mind immediately strikes them. Most franchisor brands have brand guidelines which enforces visually consistency, and you just need to follow it.

Brand Consistency Tip 2: Develop & Communicate Your Franchise Standards

One more efficient way to maintain brand consistency is by setting product and pricing standards for all franchisees. 

While adhering to these basic standards are essential, franchises should take a second look at the fine-print to see if they are allowed to offer value-additions. This will help them build a unique store brand.

Brand Consistency Tip 3: Website Standardization

A single website template for all franchises is another common and effective online marketing tactic that works well to drive a consistent look and feel for the brand.

However, some franchisors limited website customizations, including the main banners. If this facility is available, local franchises should grab the opportunity to showcase the local favorite on their franchise website.

Brand Consistency Tip 4: Stay Consistent Across All Channels

Be it online - Search engines, website, social media, advertising platforms, etc. - or offline - Outlet, physical prints, etc. -  it’s essential to be consistent across all channels.

Businesses are customer-centric and on each platform, customers look for a variety of content, including text, visuals, or audio. It’s important to showcase a consistent tone and style of your franchise across all these channels. Again, limited local customization will allow effective local brand building, even when confirming to broad brand guidelines

For more tips on building brand consistency and local customization for your franchise, Click Here.