9 Franchise Marketing Ideas Using Twitter

Twitter is a powerful social media tool to promote your franchise, engage with your audience, respond to customer issues, and drive sales.

Here are some franchise marketing ideas to make the most of your Twitter handle.

Franchise Marketing 1: Plan Your Twitter Strategy

What do you want Twitter to do for your franchise? Think through this before tweeting. Make sure to list your goals - brand advocacy, prospect engagement, customer hotline, etc. – as well as the targeted audiences, their interests, your approach, and more, before planning your tweets.

Franchise Marketing 2: Twitter + Other Social Platforms = More Reach

Try using Twitter with other channels like Facebook, YouTube, etc. for better results.

In tandem with other social channels, you can use Twitter to engage in conversions, drive sales, and increase your Franchise website traffic.

Franchise Marketing 3: Group Your Audiences for Effective Targeting

Identifying and grouping your audiences is essential for effective audience targeting. On Twitter, you can search and group your audiences using hashtags as well as find out the influencers who engage with your franchise tweets.

Make use of these to create Twitter lists and the type of tweets for each list.

Franchise Marketing 4: Tweet Timing is Important

In Twitter marketing, your timing matters greatly.

Twitter is a live app that can immediately gain traction. To make the best use of it, you need to know the time and day when your audiences are active. 12 pm and 5 pm are generally good for tweets, but you need to test and see if these time slots work well for you.

Franchise Marketing 5: Follow Your Competition

Keeping an eye on your competitors will always help in planning your Twitter marketing.

For instance, if your competition isn’t using Twitter marketing, then research why, and which social media is being employed by them, before planning your next move.

Franchise Marketing 6: Forget Plain Tweets

Visuals and video in your Tweets will drive up your audience engagement more than just plain text.

Tweets with visuals or video will also receive more Retweets.

Franchise Marketing 7: Craft Compelling Tweets

One compelling tweet is worth more than a thousand plain tweets. But how do you create compelling content every single day?

The trick is to think different. For instance, you can create excitement with a Twitter poll asking questions about a fairly popular trend in your niche.

Make sure to include the right hashtags, quotes, facts and figures, etc. in your tweets.

Franchise Marketing 8: Keep Adding Followers

The number of followers in your Twitter profile is an indicator of your popularity. So, how will you add more followers?

Content is one of the factors that attract more followers but there are other ways too. Following people who have a ‘follow back’ policy can be rewarding. Automating your following process based on keywords is another hot idea.

Franchise Marketing 9: Monitor Trending Hashtags

Using the right hashtags is of prime importance in Twitter marketing. Keep an eye on the trending hashtags in your niche and leverage them in your tweets.

For more franchise marketing strategies using Twitter, Click Here.