Using Facebook Location Pages to Promote Franchises

Facebook locations is a great social platform to market your franchises across multiple locations. Not only will it bring brand consistency across your franchise locations, it comes optimized for mobiles, too.

What are Facebook Locations Pages?

With Facebook Location pages, you can create a ‘parent-child’ set of Facebook pages by using the Locations tab. You can have a main, single ‘parent’ franchisor page and secondary ‘child’ franchise pages, which branch off from the main page.

The parent page can be allocated to the main corporate entity and location pages for franchises in different locations.

What is the advantage of Facebook Locations Pages?

The best advantage of Facebook Locations Pages is the social standardization of every franchise, bringing brand consistency and professional appeal to all of your franchise pages. 

In addition, Facebook Locations pages help in maintaining pages from a single parent page. You can choose the desired locations from your franchise list and take control of publishing the posts for all those pages at once. 

This improves your brand appeal and makes your social marketing initiatives easier to run and maintain.  

Does Your Franchise Need a Location-specific Facebook Page?

Unless your franchise is running offers, promotions, events, or specials that are location-specific, having just one main page may work out fine. If your franchise is completely corporate-run then the offers, specials, etc. are the same everywhere. 

However, the biggest advantage of having location specific Franchise pages is that they show up prominently in local search results.

Do you Have an Expert Team to Handle Multiple Pages?

The benefits of having individual pages for each location are:

• It lets you highly target your audience with the relevant content
• It lets you personally engage with the local community.

To maintain separate Facebook pages, you need an expert team who are capable of creating high-quality content and managing community engagement. With Facebook Locations pages, content posted on the parent page gets published on the child pages as well. You can also choose to publish content only in the parent page and only essential information (Address, store hours, etc.) in the Franchise pages.

For more information on Facebook Locations pages, Click Here.