7 Successful Facebook Tips for Franchise Marketing

With 214 million users, Facebook is the most widely used social media platform in the U.S. If you are not using Facebook for your Franchise marketing, then it’s quite likely that you are missing out on quality franchise leads. 

Check out a few successful Facebook tips for generating franchise leads.

Franchise Marketing Tip 1: Post Creative Content

With Facebook’s new algorithm update, there is no room for poorly designed content. 

If your posts are to be liked and shared then avoid boring content at all costs. Instead, create unique, informative, and valuable content that people would want to view and share.

Franchise Marketing Tip 2: Post when your audience is online

Well-timed Facebook posts receive 32% or more engagement, which obviously results in increased franchise leads. Always choose the right time and day before posting. 9 am, 1 pm, and 3 pm is generally considered good for Facebook posts. Thursdays, Fridays, Saturdays, and Sundays may deliver more engagement.

However, the best day and time for you also depends on your audiences’ interests, lifestyle, working hours, and more. Do your audience research before fixing a timeline.

Franchise Marketing Tip 3: Use High-quality Images

A Facebook post with a high-quality image is unlikely to be ignored. 

It is always best to use either authentic photos or well designed inforgraphics with your Facebook posts.

Adding images also build high levels of authenticity and trust.

Franchise Marketing Tip 4: Videos Work Well

Visual content, especially video content, works well in franchise marketing. If high-quality images are good, videos are even better. 

Facebook Live is a must-try tool for your franchise marketing. Try to inspire the audience within the first few seconds of the video, for more clicks and leads. 

Franchise Marketing Tip 5: Provide an Inside Look of Your Franchise

Facebook is the ideal platform to provide an inside look of your franchise. Create videos about your franchise and post them. 

Always keep your audiences updated about the latest offers, events, and news. You can also post articles and tips that can solve some of their common concerns.

Franchise Marketing Tip 6: Surprise with Free Stuff

Nothing works better than giving away stuff, when it comes to attracting new audience segments and building your brand. 

You can conduct contests and quizzes, and surprise the winners with gifts. This strategy works well in attracting local people, increasing likes, and generating interest. 

Franchise Marketing Tip 7: Request Feedback

If you need to know what your customers think about your franchise, then Facebook is the best medium to find out. Try combining feedback requests with giveaways. 

Honest feedback from your customers will always help in improving your services. 

For more information on franchise marketing through Facebook, Click Here.