How to Generate Franchise Leads Through Influencers and Experts
Building a good relationship with influencers and industry experts is one of the best ways of attracting franchise leads through word of mouth. Influencer marketing has gained immense popularity recently, and it is an easy and efficient way to gain qualified leads, since they already have followers who can be influenced.
Here are some of the tips on how to go about franchise lead generation through influencers and experts.
Franchise Lead Generation Tip 1: Search and Prioritize Your Industry Influencers/Experts
There are several ways to search for influencers and experts. Use Google searches or tools like BuzzSumo, set up Google alerts for specific targeted keywords, leverage Facebook and Twitter with the use of mentions (@) and hashtags (#), etc. are some of them.
Prioritize influencers and experts based on the number of followers, frequency of blogging, complete contact details, etc. You can also choose smaller bloggers as they will have loyal followers.
Franchise Lead Generation Tip 2: Start Engaging with Influencers
The next step is to start engaging with your prioritized influencers. You can ask them for a quote for your article, request for a joint webinar or guest blogging, help in creating content, etc. This will make them feel good and happy, and willing to help in garnering franchise leads for your business.
Franchise Lead Generation Tip 3: Share Your Ideas with Them
It is now time to pitch in with your ideas and requests.
As mentioned earlier, you can start with smaller influencers/experts. They can be reached via email, social media platforms, direct contact, website messages, etc.
Franchise Lead Generation Tip 4: Measure Your Influencer Marketing Strategy
Any marketing strategy requires measuring results to know what is working and what’s not. Analyze how your franchise has been getting leads and followers after the influencer marketing process.
It is also important to know what actions your influencers and experts have taken after you met them with your request.
Franchise Lead Generation Tip 5: Build Strong Relationships with Influencers
Strengthening your relationship with the influencers might consume time but it is essential to make things easy for your future marketing.
To strengthen your relationship:
- Invite them to important events
- Send them greeting cards or gifts on special days
- Personally congratulate them on their achievements
- Offer comments on their new posts and many more.
Afterwards, you need to analyze, optimize, and improve your influencer marketing process for increased franchise leads.
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