7 Tips to Boost Your Franchise Lead Nurturing Emails for Improved Conversions

Franchise lead nurturing emails help in improved lead conversions. Remember, emails are often ignored than read until they capture your franchise lead’s attention.

Here are some tips to improve your email marketing effectiveness.

Lead Nurturing Email Tip 1 : Update Your Lead Nurturing Email List

Build an updated email list with only qualified leads. You will see your email open rates improving instantly.

If any of your leads opt-out from email marketing, then remove such email ids before your next campaign.

Lead Nurturing Email Tip 2 : Know Their Levels in the Buyer’s Journey

You can group the leads into different segments in the sales funnel, according to the purchasing cycle.

It is important to customize the email content, to stay relevant to each level.

Lead Nurturing Email Tip 3 : Micro-segmenting Helps Better

Some of the marketing automation tools provide more details about your franchise leads and their interests. You can segment them based on their interests as well for better targeting.

This helps in better customization of the emails. However, it also adds to your marketing workload.

Lead Nurturing Email Tip 4 : Humanize Your Emails

It is important to treat leads as humans rather than as just assets.

You need to humanize your emails, understand the pain points of your leads, build connections, and provide  solutions.

Lead Nurturing Email Tip 5 : Create Email Content that Motivates Leads

For improved conversions, you need to learn what your leads are looking for.

In your email, talk to them about their expectations and how you can meet them better.

You have to design your marketing email such that each component would be able to nudge your leads into buying. Always add an eye-catchy headline with offers, discounts, tips, famous quotes, etc. The body of the email can include a testimonial from your happy customers.

Lead Nurturing Email Tip 6 : Email Scheduling Needs Attention

The schedule of your lead nurturing emails has an impact on the email opening and conversion rates. Experiment with the best day and time and measure email open rates.

It is important to keep a track of both the positive and negative opening patterns for future email campaigns.

Lead Nurturing Email Tip 7 : A/B Test Your Lead Nurturing Emails

A/B testing will help you fine-tune your emails.

You can test emails by changing the headlines, email content length, time, days, frequency, personalization, tone, call to actions, links, etc. The results you get from these can be analyzed, optimized, and improved for better conversion.

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