6 Tips to Run Successful Franchise Holiday Marketing Campaigns

Start planning your holiday marketing campaigns well in advance, since local franchises have a lot of competition to deal with.

Here are some holiday marketing ideas to get you started.

Holiday Marketing Tip 1: Create Your Franchise Holiday Marketing Calendar

Since you are planning your marketing strategy for holidays well in advance, you may miss out on a holiday or two. If you have a simple marketing calendar with the holidays marked, then it is easy to think and plan and add the several marketing steps leading up to each holiday event.

Holiday Marketing Tip 2: Learn About Your Customers’ Expectations

Give your audience what they want this holiday season and create content accordingly.

Conduct a survey and get feedback from your existing customers to know what they are excited about. You can use this information to group your list and plan email campaigns for each segment.

Holiday Marketing Tip 3: Decide on Your Creative Content

For a successful franchise holiday marketing campaign, you need to be creative. Come-up with interesting ideas that your customers are likely to vibe with. Plan unique content for individual events.

Include high-quality images and possibly videos to your holiday marketing. Leverage social media platforms to publish them and drive more business.

Holiday Marketing Tip 4: Schedule & Share Your Social Media Content

It is ideal to schedule your social media posts ahead, so that you can run your marketing plan without too much of deadline pressures.

If these posts can be shared with your influencers then they will be able to endorse and share them.

Holiday Marketing Tip 5: Design Your Social Media Paid Ads

If you are thinking - ‘why spend when I can post for free on social media,’ then you are wrong. During the holiday season it is important for you to stand-out, even if that means spending on paid social advertisements.

Remember, if you spend on advertising and gaining new business, you are earning profits, and not incurring an expense.

Holiday Marketing Tip 6: Always Measure

Always check your results, especially with the holiday campaigns. You can find various tools to track the success of your social media marketing campaigns.

For more holiday marketing tips, Contact Us