8 Effective Mobile Marketing Ideas to Improve Your Franchise Sales

With the rise in mobile traffic, franchises need to prioritize mobile marketing to fulfill sales goals. Here are some effective mobile marketing ideas to improve your franchise business.

Mobile Marketing 1: A Mobile-friendly Franchise Website 

Increasingly, your customers find your franchise business through mobile searches. If you are to show up high in these searches, then you need a mobile friendly franchise website built on the latest responsive technology.

Remember, your franchise website is the anchor of all your online marketing. With above 80% of searches now happening on mobile phones, you are missing out on serious business if your website is not mobile friendly.

Mobile Marketing Strategy 2: Create Engaging Content

Creating engaging, mobile-friendly content is a challenge. The mobile content strategy should include an interesting mix of engaging text, images, video, and of course calls-to-action (CTA) which prompt them to take action, like sending you a lead.

With an engaging content strategy, your franchise brand can expect increased leads and sales.

Mobile Marketing Strategy 3: Use the Right Keywords

Keywords have a huge impact on your mobile marketing strategy. The right keywords is important when advertising to your mobile users.

It is advisable to include your franchise’s local area in your targeted keywords.

Mobile Marketing Strategy 4: Design Clear Calls-to-Action (CTA)

Your consumers need to understand what they are signing up for, which is why your Calls-to-Action (CTA) should be clear and simple.

For instance, Call us, Sign up for the newsletter, or Schedule Test-drive are clear CTAs which leave no doubt as to what to expect.

Remember, CTAs with offers and discounts often attract more franchise leads.

Mobile Marketing Strategy 5: Well-researched Mobile Search Strategy

For a mobile search strategy, your franchise should optimize website content for proximity mobile search, Pay-per-Click (PPC) mobile search, and Hands-free mobile search. Each has its own unique set of keywords.

For instance, with proximity search, your franchise locations must be fed into built-in directories, including Google Places.

Mobile Marketing Strategy 6: Use Google Maps

Local listing on Google Maps is important for better results with mobile searches. It is essential for your franchise to verify your contact details and location.

If there is an address change then you need to immediately update your location.

Mobile Marketing Strategy 7: Don’t Ignore Email Marketing

Nowadays, most of the mobile users check their mail on their mobile devices, which is why it is important to optimize your email marketing for mobile phones.

All your coupons, CTAs, announcements, newsletters, etc. should also be optimized.

Mobile Marketing Strategy 8: Paid Mobile Marketing Ads Help

Pay-per-click (PPC) marketing is one of the ways to attract in-market consumers and improve franchise sales.

Take help from the right franchise marketing experts to mobile-optimize your PPC campaigns for increased franchise leads.

For more information on Mobile Marketing, Contact Us