How to Boost Your Franchise Sales with Existing Customers

Franchises are always fishing for new business, often at the cost of ignoring existing customers who are their best resource for franchise growth. 

Here are some tips to boost sales from existing franchise customers.

Tip 1: Personalized Customer Experience

The key to successful franchising is personalized messages and communication. 

To reach your franchise customers, it is important to contact them using the medium of their choice - email, phone calls, SMS, social media channels, etc. Be available on all preferred customer communication channels.

Tip 2: Set, Meet, & Surpass the Expectations 

It is important to set clear expectations with your loyal customers and later, it is your responsibility to meet them. 

If you surpass those expectations and provide consistently better services to your customers, then the word will inevitably make the rounds and your sales pipeline is likely to be humming even in tough times.

Tip 3: Avoid Charging for Everything

Create a revenue model which ensures growth and profits without putting a price tag on everything. 

For instance, paying for returning a flawed product is something customers don’t like. If you insist on charging for it then expect customers to move on. 

Tip 4: Encourage Upgrades

If your loyal customers are planning to try a cheaper alternative from your franchise, then your immediate response should be to encourage them, rather than nudging them towards a pricier option. 

This makes them feel special and your franchise can expect favorable reviews and recommendations. 

Tip 5: Adopt Easy Payment Process 

No individual likes to undergo a long, complicated, and confusing buying process. 

A simple buying and payment process will help retain your loyal franchise customers. 

Tip 6: After-sales Services are Important 

Every franchise strives to deliver the best pre-sales experience, but your after-sales service is as important, if not more. 

Make sure that customer loyalty is acknowledged even after the sales process.

Tip 7: Continuous Customer Service Improvement is a Priority

Continuous customer service improvement is critical, especially in the franchise industry.

Franchises need to assess the changing needs of their customers and help them fulfill those needs better, faster. Remember, customer expectations are not static, but keeps evolving with time.

Tip 8: Don’t Lose Customers

You would already have a database of your existing customers. And, for a reason, if you were not able to retain them, then you need to try to get them back. You can either surprise them with offers, discount coupons, free samples, or offer better services. The ground rule is, never give up trying.

For more insights into boosting your franchise sales with existing customers, Contact Us.