How to Drive New Customers to Your Franchises

06 May 2020

Here are seven interesting tips to find new customers for your franchises.

1: Know Your Ideal Customers

Unless you know what your ideal customer wants from your franchise, you will not be able to sell effectively. Make it a point to research their interests and expectations, and work towards fulfilling it.

2: Understand Customer Experience

Providing the best customer experience can fetch new customer referrals. Optimize your franchise website, engage with your audience, deliver on your promises, provide prompt customer service, and ask for their feedback.

3: Build a Mobile-friendly Franchise Website

it is important to optimize your website for mobiles to attract new customers. Without a responsive franchise website, it is difficult to build an online audience.

4: Invest in Website SEO

Once you have a mobile-friendly website, it is important to invest in website SEO in order to appear on top of Google searches when your targeted audiences look for you.

5: Focus on Content Marketing

No online marketer can ignore content marketing. Content marketing is essential to attract, engage, and retain online customers. Deliver valuable, high-quality content to your audience, in order to nudge them towards your franchise business.

6: Get More Online Customer Reviews

Online customer reviews can help you attract new customers since these reviews are trusted by up to 90% of prospects.

7: Leverage Social Media Channels

Most of your customers and prospects are on social media channels like Facebook, Twitter, YouTube, Pinterest, LinkedIn, etc. Promote your franchise business on these platforms to attract new customers.

8: Offer Rewards or Discounts to Attract New Customers

No one would want to miss a reward or price discount. Go ahead and try it.

9: Conduct Referral Programs

Your existing customers can become your franchise brand ambassadors. Run referral programs that encourage customers to refer others.

10: Learn from your Competitors

Research your competitors’ marketing programs and try to learn from them. Try to understand what’s working for them, and benchmark your marketing initiatives against them.

For more tips on attracting new customers for your franchise business, Contact Us.

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