12 PPC Advertising Mistakes to Avoid in 2020 by Your Franchise Business

Well-managed PPC ads can fetch your franchise business immense traffic and leads. Conversely, all it takes is a single mistake to harm your ad budget.

Here are twelve PPC advertising mistakes to avoid in 2020.

1: Setting & Forgetting Your PPC Ads

A common PPC ad mistake to avoid in 2020 is forgetting all about the ad once it is set up. Make it a point to revisit the ad, analyze its performance. Always keep optimizing your PPC ad campaigns.

2: Neglecting Your Landing Pages

When you set up a PPC campaign, all your focus is likely to be on the ad platform. However, do not neglect the landing page since it is this campaign landing page that converts your website traffic into franchise leads.

3: Not Using the Right Location

Setting up a wrong location can lead to a lot of wrong leads and wasted money. On top of it, missing out on the right location can leave the field wide open for others.

4: Not Using the Franchise Name as a Keyword

If you do not use your business name as a keyword, then imagine what happens if your competition does.

This can prove to be a costly mistake.

5: Unfocused Target Audience

You have created a perfect and compelling PPC ad but your target audience is not right. What can you expect? Likely, another PPC ad flop.

Pay special attention to the target audience location, age, gender, etc.

6: Forgetting Automated Bidding

Automated bidding saves you a lot of time which you can use to focus on other important things. Also, remember that one of Google’s algorithms helps you find users who are most likely to become your customers.

7: Overseeing Click Frauds

Click fraud is usually the activity of your competitors. It leads to unsuccessful PPC ad results, costing you money. Do not forget to keep an eye on click fraud.

8: Planning Your Ad Budget

When you have multiple campaigns in a single account, then your budget will be split across these campaigns, often resulting in a thin budget for each campaign.

This may lead to insufficient budget allocations for your individual  PPC campaigns.

9: Advertising for a single device

Having a responsive PPC ad is important in 2020 since users may access the ad from multiple devices such as desktops, tabs, and mobiles.

10: Not Leveraging Ad Scheduling

Your franchise business PPC ads should be running wherever your target audiences are active. For instance, if the audiences are active at around 9 pm and you are at home, then there will be a drop in results.

Make use of ad scheduling to schedule the ad at that particular time so that you don’t miss out on potential franchise leads.

11: Combining Ads

Avoid combining search and display ads, since it can impact optimization abilities and measuring your network performance.

12: Having Only One Ad Variation

Trying your luck with just one ad variation can prove to be insufficient. Make use of at least three ad copies.

For more information on PPC advertising mistakes to avoid by your franchise business in 2020, Contact Us.