10 Tips to Improve Your Franchise Website Ranking for Improved Leads
Search engine optimization (SEO) techniques play a vital role in improving your franchise website ranking.
Here are ten tips to improve your website ranking
and drive more franchise leads.
1. Improve Your Website Page Loading Speed
Page loading speed is important for various reasons.
- It is one of the important Google ranking factors
- Slow page loading negatively impacts franchise website visitors, costing you franchise leads
2. Work on Your Franchise Website On-Page SEO
The fastest way to improve your website’s Google
ranking is to focus on your on-page SEO. It includes keywords in your title tag, skyscraper content, and at least 2-3x of keywords in your website
content.
3. Create & Publish High-Quality Content
For your franchise website to rank well on
Google, you must create and publish high-quality content. People often read and
share high-quality content on their social media pages, creating backlinks to
your website.
The more the backlinks, the higher your Google
ranking.
4. Make Sure Your Content Matches Search Intent
Search intent is one of Google’s ranking factors.
Do research and identify the search intent of people looking for your franchise
business, and optimize your website content to target this search intent.
5. Include LSI Keywords in Your Website Content
Latent semantic indexing (LSI) keywords are keywords that are frequently bundled together since they share the same context.
Examples include "Farm+Fresh+Vegetables”, etc. Instead of
including the exact keywords in your content, it is advisable to use LSI
keywords to improve your search engine ranking and franchise leads.
6. Pay Attention to your Under the Hood SEO as well
Make sure your franchise website is devoid of any
technical issues since it hurts your Google ranking.
Look for broken links, HTTPS protocol, redundant
code, etc.
7. Build Backlinks to Your Franchise Website
Backlinks are important to building good website
ranking, and the easiest way to do it is to create sharable content. This can
help build relevant backlinks from websites with high authority, improving your
Google ranking.
8. Optimize Your Website for Mobile Devices
Mobile usage is on the rise, and optimizing your franchise
website for mobile devices is a basic necessity in any competitive business.
9. Pay Attention to Titles & Descriptions
When you create titles, avoid using more than 65
characters. Make your descriptions interesting and capable of evoking emotions
in your readers.
10. Monitor Your Results
Without measuring results, you will never know
which technique is working and which one is not. Monitor your results regularly
for better results.