How to Optimize Your CTA for Franchise Leads

Here are some important CTA tips that help convert more franchise website visitors into leads.

Tip 1: Design a Clear CTA Button

Make sure that your CTA button stands out as a clickable button. You need to have evocative CTA text, an easily distinguishable button, mostly rectangular, with a complementary border.

Tip 2: Have a Big CTA Button

For a visitor to easily locate the CTA button, you need a big and bold button.

If the text on the CTA is self-explanatory, then it is an added advantage.

Tip 3: Value of the CTA Button Matters

CTA clicks depend not only on CTA button design but also on the value that it provides to your visitors.

For instance, if your visitors are looking forward to a demo on your website, then a free demo offer will get a lot of clicks.

Tip 4: Create a Sense of Urgency

Using the urgency factor in your CTA can attract more franchise leads.

No one would like to go through a long article and a time sensitive CTA will make more prospects hit the button.

Tip 5: Evoke Positive Emotions

Positive emotions create an ambiance of trust and you are likely to get more clicks if you can evoke positive emotions around your CTA .  

Tip 6: Position the CTA Button Advantageously

Adding the right CTA at the right location on your website is a major lead optimizing technique.

CTA buttons works best when placed after benefits or after offering a solution to a pain-point.

Tip 7: A/B Testing of the CTA Font & color

CTAs stand out when the color of the CTA button is in contrast to the color of the text so that it can be easily recognized.

For more CTA optimization tips and tricks that can attract franchise leads, Contact Us.