7 Geo-targeting Tips for Your Franchise PPC Ads

Geo-targeting is an important component in pay-per-click (PPC) campaigns that impact your ad budget. Here are some effective geo-targeting tips for running successful franchise business PPC campaigns. 

1: PPC ads should be Split, based on Time Zones

Your target location may not be the same as your franchise business’s location. If that is the case, then set the time zone based on your target audience.

If you have different clients from different parts of the world, then you need to set up multiple time zones.

2: Try to Exclude Locations where there are no Potential Customers

If your PPC ads are running in a location where there are no potential customers, then you are wasting your ad budget.

Research and eliminate irrelevant locations from your PPC campaign.

3: Avoid Hyper-Targeting

There are many tools that can help you target your ads at a granular level, but think twice before you actually do this.

If there are no potential customers at that particular location, then you are again wasting your PPC ad budget.

4: Combine Similarly Performing Niches

For better results, you may combine similarly performing areas in the same time zone. In such cases, you can also use the same landing page and language.

The geo-locations need not necessarily be physically next to each other. 

5: Naming Convention is Important

You need to create proper naming conventions before setting up various PPC campaigns for your franchise business.

This is to maintain correct reporting, consistency, and for ensuring clarity between campaigns. 

6: Make Sure to use the Right Targeting Method

There are three different targeting options, including audience based on the target location, audience who shows interest in the targeted geo-location, and both. 

Choosing both is not advisable since this could lead to confusion in analyzing the right target audience. 

7: Don’t Put PPC Campaigns on Auto Run

At least every month, you need to monitor your PPC campaigns for increase or decrease in the performance numbers and work on improving them. Failing to do so can result in considerable budget leakage. 

For more information on the Geo-targeting tips for your franchise business’s PPC Ads, Contact Us.