How to Optimize Your Google My Business Listing for Increased Franchise Leads

17 July 2019

The best location-based strategy for digital marketing success is creating and optimizing your Google My Business listing. Every business owner can access it for free and improve their online presence across Google.

If your franchise has a Google My Business account, then during Google local searches, it will show up in the nearby business results. Rich information such as an address, category, business hours, reviews, and more are displayed, which helps consumers to choose and buy from your franchise.

Here are some important tips to optimize your franchise business’ Google My Business listing.

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Tip 1: Claim Your Google My Business Page

One of the shocking facts about the Google My Business page is that anyone can list your business on Google.

So, you need to visit the page and claim that the data is correct.

Tip 2: Complete Every Detail in Your Listing

It will be ideal to complete every detail present in your Google My Business listing. This practice helps with easily listing your franchise business on Google.

Tip 3: Include Compelling Description

The most important Google My Business listing is your franchise business description. Include the right keywords and seamless content in the description.

You have all of 750 characters to do it, and it immediately grabs the attention of your consumers.

Tip 4: Include Photos

Visual content is the most essential part of any profile. Include high-definition images of your franchise business profile, cover, and other general photos.

Tip 5: Update Your Franchise Business Attributes Regularly

Once you upload all the data, you need to regularly check and update the information.

Remember, there is a ‘suggest an edit’ button on the Google My Business listing and anytime, anyone can suggest changes to Google.

Tip 6: Request Customer Reviews

Google reviews are critical and many buyers look for it before making their purchase decisions.

Make sure to request reviews from your happy customers, since positive reviews add immense value to your Google My Business listing.

Tip 7: Build Direct Contact with Your Customer

Improve your interaction with your customers by messaging them from your Google My Business profile. This helps your customers to directly interact with your franchise and seek immediate answers for their queries.