How to Manage Your Online Reputation

Are you actively managing your Franchise’s online reputation? If not, then it is never too late to proactively engage in online reputation management efforts to protect your hard-earned name and reputation.

Most prospects would believe what others talk about your Franchise on social media and review sites, than your own marketing campaigns. That's why building a good online reputation is so crucial to your business.

Here are some effective tips to manage your online reputation.

Tip 1: Active Online Presence on Reputed Platforms

An active online presence on social media platforms like Facebook, Twitter, LinkedIn, YouTube, Google My Business, etc., and third-party review sites like Yelp is a huge advantage, when it comes to managing your online reputation.

These are the platforms where most of the social conversations about your business happens, and unless you are not in them, you have no chance of influencing these conversations.

Tip 2: Stay Transparent

Transparency on social media goes a long way. Be honest in whatever you are communicating on social media. If you have committed a mistake, own it, and resolve it.

Any negative comments on social media should be addressed ASAP.

Tip 3: Faster Response Time

Being in the customer-centric era, your Franchise needs to listen to your customers’ queries and questions in near real-time.

If not, negative sentiment about your business can spread far and wide in minutes.

Always respond to customer queries and provide speedy solutions.

Tip 4: Post Interesting Content

Offeringvaluable content to your audience  increases your online value and reputation.

It also provides an opportunity to nudge your audience into the sales funnel.

Tip 5: Get Rid of Spammy Links

Spammy links hurt your Franchise website search engine optimization (SEO) ranking, consequently impacting your Search visibility and online reputation.

Put a regular process in place to track and remove these spammy links.

Tip 6: Request Customer Reviews

Third-party online reviews work well when it comes to driving prospects towards your franchise. If you have happy customers then request and encourage them to provide online reviews. If you have a larger customer base, then run email campaigns requesting reviews as well.

If these aren’t working then you can plan incentives and offers.

Tip 7: Monitor Your Social Platforms

Finally, all your social media platforms need to be regularly tracked and monitored. The discussions happening around your Franchise brand needs to be mentored, to:

• Know what your audience thinks about you
• Gauge their emotions
• Understand their expectations

For more information on the ways to manage your online reputation for improved Franchise leads, Contact Us