5 Video Marketing Mistakes that Affect Your Franchise Lead Generation

Video Marketing Mistake 1: Forgetting the Importance of Video

With the increase in video views and video marketing for franchise leads and promotions, it’s important not to forget creating compelling videos. You franchisors should start experimenting with newer video marketing trends rather than sticking to older strategies.

You should also make use of social media platforms like YouTube, Facebook, etc. to post your franchise videos and attract qualified leads.

Video Marketing Mistake 2: Not Leveraging Video as an Emotional Connector

Emotions play a vital role in marketing, especially when videos are used. Videos with happy customers narrating memorable experiences at your franchise usually results in renewed interest in your business and increased franchise leads.

Video Marketing Mistake 3: Overlooking the Authenticity of Your Video

Authentic and engaging videos spread like wild fire, while uninspired sales pitches are usually left in the dust.

Focus on short and sweet videos than huge documentaries.

Video Marketing Mistake 4: Forgetting Video Search Engine Optimization

There are certain basic search engine optimization (SEO) techniques to be followed for videos as well. If you fail to do them, then your videos may not show up in Google searches.

Make sure to include well-optimized video titles, descriptions, and tags.

Take the time to research on the relevant keywords/phrases for your franchise. And, include them in your video descriptions, tags, and titles.

Video Marketing Mistake 5: Stop Creating a Highly Commercial Franchise Video

The biggest mistake that franchises make is creating videos that are highly salesy.

Your videos should be more like a story than an advertisement. Sales calls are generally considered an intrusion and often disliked, while stories are entertaining and highly likely to be liked and shared.

Video Marketing Mistake 6: Not Promoting Your Video

Videos need to be promoted before they can attract qualified leads.

If your franchise has sufficient local followers and friends, then promote the videos on your own platforms like Twitter, Facebook, YouTube, etc.

If not, then you can hire digital marketing experts to run lead generation and brand promotion campaigns. These experts help your franchise not only to promote the brand but also in capturing qualified leads.

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