9 PPC Campaign Mistakes that Can Hurt Franchise Lead Generation
Setting up a Pay-per-Click (PPC) campaign may look like a no-brainer but it involves some fine-tuning to generate high-quality leads.
Try to avoid these common PPC campaign mistakes that will cost you time and money.
Mistake 1: No Background Research/Strategy
It is not wise to spend dollars on PPC ads without any background research, including search intent, audience, keywords, and so on.
Mistake 2: Improper Targeting
Targeting your audiences is important when it comes to paid clicks. Know who your audience is and where you want to do your business with them.
Mistake 3: Using Generic Keywords
If you are using generic keywords, anyone who is interested in your niche will tend to click but may not convert. This increases your ad costs.
Mistake 4: Missing Out on Call-to-Action
For any PPC ad campaign the Call-to-Action (CTA) is an all-important link which directs the users towards your sales funnel.
An effective CTA will get your franchise more high-quality leads.
Mistake 5: Forgetting Negative & Localized Keywords
Negative and localized keywords prevent irrelevant clicks by filtering out unwanted visitors.
They provide specificity to your ads, and makes sure that most of the clicks will be potential consumers who are interested in your franchise.
Mistake 6: Lack of Campaign Structure
It is important to set up different campaigns for separate categories, to generate qualified franchise leads.
This is where campaign categorization/structure comes into the picture, which helps in setting PPC ad goals and testing.
Mistake 7: Not Having a Separate Landing Page
Directing all your PPC campaign traffic towards your franchise website homepage is a very bad idea.
Build a separate customized landing page for every PPC ad.
Mistake 8: Overlooking PPC Campaign Analytics
One of the biggest PPC campaign mistakes is not monitoring and analyzing ad analytics. Without any data tracking, you cannot plan and customize your franchise PPC campaigns.
Mistake 9: Not Bidding for Your Own Franchise Name
This is a common franchise PPC campaign mistake that most of the franchise owners make. Your franchise has to bid for your own name; otherwise, your competitors may take advantage of it and steal your traffic.
For more PPC campaign mistakes that can cost you qualified franchise leads, Contact Us