5 Effective Tips to Sell Your Franchise to Millennials

From our previous article, you are aware that Millennials are the future of franchising. But, marketing your franchise to Millennials is no cakewalk. Here are five effective tips to help you get there.

Tip 1: Transparency is the Key

Millennials are tired of being chased with salesy ads. Brand transparency is what Millennials expect from franchisors.

This means you need to reach Millennials with content marketing that showcase the transparency of your operations and the expected real return on investment (ROI).

Most of the Millennials look first at the ‘Cool” factor of the business and what they can expect if they invest in your franchise.

Tip 2: Communicate to Both Millennials and their Parents

Broad-based communication is an important factor in franchise marketing. With many Millennials, funding is a real issue, and you can expect co-ownership. That's why it is important to talk to both the Millennials and their usual funding source - parents.

Tip 3: Help Them & Then Ask from Them

Marketing to Millennials is a challenge as they would have researched your franchise even before talking to you. To engage with them, you need to give them what they are really looking for - answers to their pain points and concerns.

This will build trust and loyalty towards your franchise, and they will spread the word on social media.

Tip 4: Simple and Short Marketing to Millennials

Millennials are virtually attached to their smartphones all day.

To get their attention, you need to showcase your franchise starting from the ‘headline’.

Tip 5: Franchise Marketing through Emotional Components

Millennials respond well to emotional components like social causes, and its solutions. Your franchise marketing should also be based on these factors.

Try storytelling on your favorite social causes.

For more interesting franchise selling tips for Millennials, Contact Us