How to Identify Your Targeted Audience for Improved Franchise Leads

Everyone will not be interested in your franchise products/services. You need to target the right audience to attract and capture relevant franchise leads.

If not, your marketing campaigns will cost you a fortune attracting just a few franchise leads, which lead to significantly lower Returns on Investment (ROI).

Here are certain tips to identify your targeted franchise audience.

Tip 1 : Conduct Market Research

Market research is a basic business requirement which helps you understand your consumer’s purchasing habits. It can be done through interviews, surveys, email, social media polls, and more.

By getting your prospects to fill out the form, you will not only get feedback, but also their basic details including Name, phone number, and email address, which helps with your promotions.

Tip 2 : Be Focused

Start your campaigns for large groups, attract a wider audience range, and then narrow down to your prospects.

You can narrow down based your target base, demographic factors like gender, age, and even location.

Tip 3 : Make Use of your Data

Make use of all your data to identify the most likely target segments.

Data analytics can help you crunch all of your data including your market research, to show you the gaps in your prospect bases, as well as franchise operations and profitability.

Tip 4 : Create Franchise Customer Profiles

With all the basic information available about your targeted audience, you can start creating customer personas to learn more about their purchasing behavior.

After creating your franchise customer profiles, you can craft marketing campaigns specific to each group.

Tip 5 : Analyze Your Competition

The franchise you choose is very likely to have competitors as well.

Take a look at their ads, website, etc. to learn more about your prospects.

Tip 6 : Talk to your Customers

One of the easiest ways to identify audience gaps is to directly interact with your customers. Are you targeting all of those customer categories in your sales promotions?

Invest some time, money, and resources in one-on-one personal interviews with your consumers, and then act on the insights gleaned from those interactions.

For more tips on identifying your all your prospective customer categories, write to us.