5 Great Tips for a Successful Franchise Opening

A grand opening of your franchise is important in promoting and establishing your business. Thankfully, there is no need to spend a lot on the store opening if you cleverly work on it.

Tip 1 : Give Yourself Enough Time to Plan

If you give yourself a minimum of three to four months’ time prior to the grand opening, then you can plan your mail and print invitations well in advance.

It also gives you time to prepare checklists, decide on the responsibilities that you can share with your staff, run trials, etc.

Tip 2 : Create Awareness of the Grand Opening

The franchise grand opening will not only create awareness but also excitement and memorable experiences. It helps to build good relationships between your prospects and your franchise, as well as generate local advertising through word-of-mouth and local media.

Apart from building relationships with prospective customers, it also helps build equations with local business people, local press, vendors, etc.

Tip 3 : Set & Plan Your Budget

It is ideal to spend around 20 percent of your franchise’s initial marketing budget on the grand opening. If you want to know why, then here’s the answer. Within a short period, frequent exposure to your ads help generate store recall with your targeted audience.

Any offers associated with the grand opening should reach a wider audience and compel them to immediately respond.

Tip 4 : Look for Creative Grand Opening Ideas

Most of the successful grand openings has a unique and interesting theme to it. There are experts to assist you in breaking a record, creating a public stunt, providing a creative theme – in short bring something new and exciting into your event that your prospective customers will remember for a long time.

If there is any local charity aligned with your franchise, then doing something to involve the cause will be a good idea.

Tip 5 : Market Your Franchise Grand Opening

Well before the event, you need to market it. Remember, at this stage you will probably have very little information about your targeted audience. It is advisable to adopt a broad advertising basket - local press releases (PR), social media marketing, social media events, online advertising, the works.

For more tips on organizing a successful grand opening of your franchise and to know how FranchiseNow can help you, Contact Us.