9 Best Franchise Lead Sources that Brings High Quality Leads

Attracting high-quality leads is one of the biggest challenges that every franchise would have faced at some point. That's why it's important to list the best franchise sources that help in bringing in qualified leads.

Here are some reliable franchise lead sources that can attract high-quality leads.

Franchise Lead Source 1: Existing Customer Referrals

Existing customers are one of your best resources for leads.

That is one of the reasons why maintaining warm relationships with your customer base is important.

Franchise Lead Source 2: Cold Calls

Cold calls may seem old-fashioned, but they still work!

Most franchises have abandoned cold calling by now, and the number of such calls have come down drastically. Perhaps that’s a good reason for you to start leveraging it.

Franchise Lead Source 3: Free Trials

Almost everyone would be open to a free trial opportunity.

If you let them experience the benefits of your products or services for free, then there will be no dearth of people willing to try it.

Franchise Lead Source 4: Local Events

Being one of the speakers in a local event and interacting with the audience builds your franchise authority as well as brand recall, which usually leads to more leads.

Franchise Lead Source 5: Content & Social Media Marketing

Content and social media marketing are some of the most effective ways to attract high-quality franchise leads.

Almost 90% of your local prospects are available on social media, and social media marketing is the fastest way to reach most of them.

Franchise Lead Source 6: Email Marketing

Email marketing can also be an effective way to attract franchise leads.

The email subject line, content, call-to-action button, and email signature all needs attention, if you are to make effective use of email marketing.

Franchise Lead Source 7: Retargeting

Most of your website visitors may not readily convert into leads, and retargeting can help you follow up effectively, as they move on to other web destinations.

Once you know your prospect's product preferences, you can design a retargeting strategy to follow up effectively.

Franchise Lead Source 8: Paid Marketing

Paid marketing is the best short-term solution to get leads. Adwords campaigns and social advertising deliver instant results, provided your keyword research and audience metrics are accurate.

An inclusive strategy would be to use paid marketing for short-term results and SEO to drive organic web traffic in the medium term.

Franchise Lead Source 9: Influencer marketing

Influencer marketing is trending! For instance, If you publish an interview with a franchise industry expert, then the expert’s followers are very likely to read the interview and evaluate your offerings, which means more traffic and leads.

For more information on franchise lead sources, Contact Us.