How to Attract Franchise Leads using Pinterest

Pinterest is a unique social media platform that can drive 4x more traffic than Twitter and LinkedIn combined.

Here are 9 important Pinterest Marketing tips to attract increased franchise leads.

1. Create a Business Selling Account

If you are trying to attract franchise leads using Pinterest, then it is advisable to convert your Pinterest account into a business account.

To do that, you just have to click on the ‘Switch to Business’ button in your account.

2. Attractive Images Work

Pinterest is an image platform. Try to include eye-catchy images. You can post images with great infographics, product pictures, and more.

3. Focus on Pinterest SEO

Prospects search for products on Pinterest just like they Google – using keywords. That’s why it’s important to optimize your Pinterest business page for web search.

You can optimize your username, include business keywords in the ‘About’ section, insert backlinks to your franchise website, and more.

4. Make use of Rich Pins

Six different rich pins help you to attract leads much easier. They are the recipe, article, product, movie, app, and place pins.

Among these rich pins, product pins help you to directly connect store information to your Pinterest account.

5. Try Buyable Pins

Buyable pins let your audience know that your product is available to buy. The ‘Buy It’ button on your profile provides the hint that your product is on sale.

6. Contests also Work

One of the best ways to engage your audience is to introduce contests. It will not only attract leads but also generate repins, shares, and likes as well.

7. Coupons Work

Coupons on Pinterest works really well. You can either use group, online, or store coupons to sell your product.

8. Become a Pinning Master

When you start Pinterest marketing, the first thing is to promote your business. Pinning a wide range of products, related products, and accessories can improve your traffic.

9. Monitor Your Campaigns

Monitoring your campaigns is important in attracting leads.

For strategizing a plan to generate leads, you need dependable stats. Use Pinterest Analytics to measure your campaign performance.