Beating the Pandemic: 7 Content Marketing Strategies for Your Franchise Business

When dealing with a global pandemic, every business has to rethink its content marketing strategy, and franchise businesses are no exception.

Here are a few steps that can help.

1. Evaluate Your Existing Strategy

Before changing your overall content marketing strategy, it is important to understand what’s working and what’s not.

Evaluate your current strategy against the new market reality.

2. Focus on Blogging

Blogs are an important part of any content marketing strategy. Use them wisely to emotionally penetrate your franchise audience during this corona pandemic. 

3. Nurture Your Loyal Customers

By now, you would know who your loyal customers are. Remember to address them in your content marketing. Orient your content towards segments who are already interested in your franchise business.

4. Drive Your Audience’s Attention

Your online visitors are also visiting other engaging websites. Try to grab their attention and retain them on your website longer, with your content marketing efforts.

It is not an easy task and you need the help of local influencers, podcasts, webinars, interviews, contests, etc.

5. Leverage Email Marketing

Even in the middle of a pandemic, email marketing is still one of the best ways to drive marketing. Your email content should be a combination of your consumer priorities and franchise business promotions.

6. Make the Best Use of Your Video Content

Take advantage of videos to showcase why your business is the best fit for potential customers, even in the middle of difficulties.

7. Work on Your Social Media Channels

In a pandemic situation, your franchise business should be focusing on social media channels fetching good results earlier, and prioritizing them to drive content marketing efforts.