8 Must-have Pages on Your Franchise Website that Attract Qualified Leads
Most business websites have a lot of pages, but it is important to understand if those pages provide any value to your target audience, and if they help in converting visitors into leads.
Here are a few important web pages that should be on your franchise website.
01. Homepage
When visitors search for your franchise, the first page they see is the Homepage. It is evidently important to showcase your business proposition with a catchy headline and banner at the top of the page.
Also ensure effortless flow of content, and a compelling call-to-action (CTA) button to drive interested visitors to a contact form where they can leave their information.
02. About Us Page
It is important to let your prospects know who you are, what you do, and how you can help them. This is the reason why you need an ‘About’ page.
Make sure to include important and relevant information along with a CTA in it.
03. Contact Us Page
If visitors want to know more about your franchise then they should be able to easily get in touch with you.
Have
a separate ‘Contact Us’ page that has your franchise phone number, email
address, other contact details, and a contact form which visitors can fill out
to contact you online.
04. Product/Service Page
A page that showcases your products and services is important for visitors.
Include the full list of your products and services, a brief description of each, and their benefits, to attract franchise customers.
05. Blog Page
The ‘Blog’ page is critical as it not only improves the search engine optimization (SEO) of your franchise website but also attracts a huge number of prospects.
You may include a CTA in your blogs to drive prospects to your website content.
06. Customer Reviews Page
The best way to showcase your franchise is through your happy customers.
In your franchise website, include a Customer Reviews page where the customers’ photos, contact information, and reviews are available.
07. FAQs Page
Most prospects will have questions about your franchise. Compile the recurring questions, sort them by the order of importance, and post answers on a FAQs page.
This will help your franchise website answer questions 24/7, and increase customer engagement.
08. Landing Page
A conversion-optimized landing page is critical to drive more business leads from your franchise website. This landing page will help to cost-effectively convert traffic from your online promotions into leads.
For more insights into the must-have web pages on your franchise website, Contact Us.