6 Underhanded Franchise Sales Tactics to be Aware of

04 December 2018

Always do due diligence before purchasing a franchise. There are franchise owners who are just waiting to sell their franchise business to anyone for instant money. Beware of such people and their sales tactics.

Here are a few underhanded franchise sales tactics to be aware of.

Franchise Sales Tactic 1: Pushy Sales

One of the common underhanded sales tactics is pushy sales by salespersons. They make you feel as if you will be under a great loss if you leave the opportunity.

If you are under pressure to buy, then consider backing off.

Franchise Sales Tactic 2: Fewer Options for Due Diligence

Talking to franchisees is an important part of due diligence. If your franchisor provides a list of reviewed franchisees to speak with, then don’t bite that bait. Find a few franchisees on your own, and talk to them.

Franchise Sales Tactic 3: Fake Promises

Promises involving great success as soon as you buy a franchise is another underhanded sales tactic. It is a well-known fact that success requires hard work and business smarts.

Franchise Sales Tactic 4: Stale Wine in New Bottle

A particular franchise you have considered buying is under great loss, but the franchise salesperson claims that you can still become successful with their new business model.

Don’t fall for it unless you are an expert in the business and understand the risks well.

Franchise Sales Tactic 5: Disparaging the Competition

Disparaging a particular franchise’s competition is one of the sales tactics that you should be away from.

No stable business would ever attribute their market status to the competition. Look harder if anyone tries to pitch tall tales to you.

Franchise Sales Tactic 6: Promise of Instant Profits

Most of the franchise salespersons tend to pitch buyers with "all profits, no work” tales. These are hardly ever true. Franchise businesses certainly require your time, money, and hard work before you can start seeing results.

For more information on franchise sales tactics to stay away from, Contact Us.

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6 Underhanded Franchise Sales Tactics to be Aware of

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