12 Best Email Subject Line hacks to Attract More Franchise Leads

Among the tons of emails received every day, most go to the trash bin unopened. Here are a few email subject line hacks that compel recipients to open it, increasing your open rates and engagement.

01. A Short, Simple, & Clear Email Subject Line is the Key

In this mobile-first world, most of the emails are likely to be opened on mobile devices. Email subject lines that are short, simple, and clear, limited to around 50 characters, will be easier to read on small screens.

Along with personalized subject lines, it is important to include a localized message, including local offers, language, audience interests, etc.

If you send a particular email blast to everyone on your list then it might be useful to only a few. For the others, it may cause confusion or frustration. Make sure to segment your email list and send relevant emails with the relevant subject line.

04. Try Asking Questions

Question marks and other special characters in the subject line attract the attention of email recipients. It is also the best way to engage and encourage them to open the email.

It is advisable to use a real name rather than the company name in your email blasts.

The recipients need to feel that they are receiving the mail from a human and not a company that wants to market their business.

06. Numbers Attract the Attention of the Leads

Using numbers in the email subject line is one of the best ways to lure your recipients to open your email.

It also sets the right expectations.

07. Start the subject Line with Action-oriented Verbs

Think of Email subject lines as calls-to-action, since it must compel the recipients to click. Action verbs increase the open rates of your emails.

08. Create a Sense of Urgency & Missing out on Things

Email subject lines like ‘Season sale ends in 24 hours,’ ‘Grab the exciting offer within 12 hours,’ etc. are tried-and-tested subject lines, which have shown good results.

09. Offer Value & Make Them Feel Special

Your audience is interested in the emails that offer value. The subject line should convey that they will receive something valuable in the email.

10. Commanding Lines also Work

Sometimes, providing a command/direct instruction in the email subject to your audience also works.

11. Try Interesting & Mysterious Subject Lines

A unique or mysterious subject line that is intriguing and creates a sense of curiosity in your recipients can increase email open rates.

12. Right Time for the Right Subject Line

An email with the right subject line at the appropriate time can increase open rates. For instance, if the renewal of a service is due in two weeks, then this may be the right time to send the respective email blast.

For more interesting email subject lines to improve email opening rates and attract leads, Click The Link.