9 Common Franchise Lead Generation Mistakes to Avoid

Every Franchise should avoid these common franchise lead generation mistakes.

Mistake 1 : Not Defining Your Franchise Leads

To succeed, you need to define the leads that are relevant to your franchise.

Both the sales and marketing teams have to discuss, understand, and finalize the definition of productive franchise leads.

Mistake 2 : Lack of Lead Segmentation

After you capture leads, it is essential for you to analyze and slot them into meaningful segments, and then target each segment with relevant offers, using the communication channel of their choice.

Mistake 3 : Going with the same content for all

Not all leads will be in the same stage of the sales funnel.

So, unique content needs to be designed for different stages of the sales funnel, depending on where exactly the lead is. An early stage lead may be looking for more product information, while a mature lead may convert immediately, with the right offer.

Mistake 4 : Spending Less Time on Social Media

Social media is where most of the action is, and your franchise needs to be active on social media to attract prospects and to keep delivering social proof.

If you are not spending enough time on social media platforms, then you are likely losing out on franchise leads.

Mistake 5 : Forgetting to Optimize Marketing Campaigns for Franchise Lead Generation

Make sure to optimize your marketing campaigns towards generating franchise leads.

Spell out the advantages clearly in all your campaigns, and back each one with customer testimonials and social proof.

Mistake 6 : Overlooking Optimization of Landing Pages for Mobile

It is critical for your marketing landing pages to be mobile-optimized, since most of the lead generation process is now happening on the mobiles.

In Fact, up to 94% of your prospects may be visiting your website on their mobile phones.

Mistake 7 : No sales-marketing synchronization

One of the common mistakes of a franchise is that there is no effective coordination between the sales and marketing teams.

Both play an important role in generating, nurturing, and converting franchise leads through focused content and person-to-person interactions, and it is important that both are on the same page all the time.

Mistake 8 : Forgetting A/B Testing

Split or A/B testing is a must at every stage of the lead generation process, since it will provide valuable information on what is working and what is not.

There is no harm even if the processes are tested twice, thrice, or more.

Mistake 9 : Not tracking Your Lead Generation Efforts

Many of the franchises overlook tracking their lead generation efforts. There are analytical tools that can help in tracking franchise leads and measure ROI.

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