9 Tips to Build a Strong Social Media Presence for Your Franchise

Tip 1 : Set a Clear Goal

It is essential for your franchise to have a clear set of specific, achievable, and measurable goals for social media marketing.

Disambiguous social media planning and priority-setting provides you with a focused path for creating an evident social media presence.

Tip 2 : Stay Active

Publish your social media posts during the best times for each platform. You can block 15-30 minutes of your time in the morning and afternoon to respond to your social audience, rather than spending the whole day on social media platforms.

Tip 3 : Know Your Audience

Social media is network centric, and will not yield results if you are to broadcast your marketing without paying heed to the aspirations of your audience. Listen first, to understand what is important to them.

Listening helps in building good relationships with your prospects, who will then be more receptive to your values proposition.

Tip 4 : Build Relationships, Not Just Followers

Having a few loyal customers and curious prospects who regularly engage with your franchise is more important than having 1000s of idle followers.

An active network of customers and followers will engage with your content and help you improve your social media presence. Idle followers just sit there, without adding any value.

Tip 5 : Show them you are Human

Human faces in your posts will make your customers connect on a personal level with your franchise.

Showcase the human side of your franchise by posting images of your team, customers, community events, etc.

Tip 6 : Optimize Social Media Accounts

Optimize all your social media platforms regularly for better presence and engagement.

The right use of mentions (@), hashtags (#), and URL links to your franchise website helps.

Tip 7 : Automate

Automation is a marketing time-saver that helps you accomplish a lot on Social Media for less.

For instance, you can schedule your daily posts, allowing you to work in your free time while your posts always go live at prescheduled slots targeting more friends and followers.

However, personal engagement with your customers is mandatory.

Tip 8 : Use Visuals

Visual content, including photos and videos, are trending everywhere, especially on social media. Make use of your photos and videos, and don’t forget live broadcasting of Franchise events.

Adding relevant hashtags in your posts will drive your local prospects to your page and profile.

Tip 9 : Provide Trending News

Posting trending news in the nick of time will attract more prospects to your page and profile, thereby helping in creating a strong social media presence and improved franchise marketing.

For more tips on building a strong social media presence for your franchise, Contact Us