5 Ways to Humanize Your Marketing for Increased Franchise Leads
After looking at what seems like millions of ads, day after day, most customers don’t emotionally connect with most of them. If you are to attract qualified franchise leads, you need to be sensitive to prospect mind-sets and humanize your marketing.
How to go about humanizing your marketing? Here are some tips.
01. Emotionally Connect with Your Audience
More than your franchise product/service, it is passion and purpose that most prospects look for, in your franchise. To get there you need to deploy personal, informative, and relevant content.
For instance, amazing personal, emotional, and creative content can be shaped in the automotive, restaurant, and many more industries. For "boring” niches, you can still create exciting content with an extra effort.
02. Help Your Targeted Audience
If you want to attract franchise leads, you will have to apply empathy like a hotel concierge. Being helpful to their guests and meeting their needs before they ask for it is their motto. This should be your franchise’s approach as well when it comes to humanizing your marketing.
03. Put Relationships Ahead of Marketing
Grabbing your prospects’ attention from the thousands of ads swirling around them and converting them into franchise leads is not a small challenge. The conversation starts only when there is a good relationship between you two.
Along with great content, your franchise needs to focus on building a personal relationship with your prospects. It can be achieved by just putting your prospects ahead of you and meeting their needs.
04. Build Customer-centric Franchise Marketing
Add empathy into your marketing strategies, which means – think prospect-centric rather than business-centric. Miss out on this and you will be losing out on potential franchise leads.
For your franchise to attract leads, you need to research your prospects, create personas, author compelling content, and pitch in with your brand.
05. Deliver What your Franchise Has Promised
Any communication your franchise does is a promise you are making to your prospects. It is your responsibility to fulfill each one of those promises and build a good relationship before you can convert them into leads.
It is important to keep in mind that this conversation and promise are the stepping stones of more important things, like a shared future in your franchise network.
For more information on humanizing your marketing to improve franchise leads, Contact Us