7 Reasons Why Your Franchise Lead Generation Isn't Working

 Steady Lead generation is essential to keep your sales pipeline humming. Many franchises are investing heavily to generate quality leads, yet struggle to keep their sales force occupied.

If your lead generation strategies aren’t showing good results, you may be making one or more of these mistakes. Read on.

Reason 1: Not Targeting the Right Audience

The most important task before finalizing a lead generation strategy is your audience research. Are you aware of your audience and their pain points? If yes, then that’s one reason off your checklist. If not, research them well and target the right audience.

Make sure to create detailed buyer personas and strategize your franchise lead generation plan.

Reason 2: Not Using the Right Strategy

Every industry has its own strategies to generate quality leads. If you are not using the right strategies and communication channels, then your lead generation efforts will not deliver encouraging results.

Improve or change your current lead generation strategies by aligning it to what’s working for your franchise.

Reason 3: Not Mobile-optimized

In the mobile centric era, forgetting to mobile-optimize your website and opt-in forms will cost you leads.

For a franchise, mobile optimization is a must-have, since up to 93% of your prospects may be visiting your website on mobile devices.

Reason 4: Not Having an Appealing Landing Page

Designing a compelling landing page is an important part of the lead generation process.

Scientifically designed landing pages with a compelling headline, strong imagery or short video, a matching call to action and a lead form above the fold is more likely to deliver quality leads.

Reason 5: Not Communicating Well

If your communication is distracting then there are higher chances of losing qualified leads.

It’s really important to communicate in simple, direct, and concise terms. Revisit the content on your website, landing page, and online/offline marketing materials and make sure that they are easy to understand.

Reason 6: Not Including a Call-to-Action

Be it an email marketing campaign or a lead generation campaign, a call-to-action (CTA) plays a vital role.

A CTA is the preferred way to nudge your audience into taking the next step, taking them further down the sales funnel.

Reason 7: Not Monitoring & Responding to Your Analytics

It is a known priority that all marketing campaigns should be measured and the numbers should be analyzed.

If you forget to do so, then you will lose valuable marketing opportunities, since only analytics can tell you which strategy is working and which is not.