9 Franchise Email Marketing Tips to Improve Sales

Contrary to popular perception, Email marketing is still a powerful marketing tool to reach your franchise audience.

Check out some of the email marketing tips that improve your franchise sales.

Email Marketing Tip 1: Email Marketing is not a one-off exercise

Just sending out email without campaign planning isn’t going to work.

You need to create a realistic email marketing plan, which offers value to your franchise audience before you can get improved subscription and sales.

Email Marketing Tip 2: Personalize your Subject Line

Personalization in a subject line can instantly improve opening rates.

If a subject line includes your audiences’ name, city, or web address, then your open rates are likely to improve drastically.

Email Marketing Tip 3: Deploy Interactive Content

Make your email content interactive and focus on the goal of your message.

Add images or infographics to make the content engaging. You can also try including a link to testimonials, blogs, etc.

Email Marketing Tip 4: Make It Simple, Short, & Engaging

These days, very few people are interested in reading long text. Instead, they just glance through the email. Make your email content simple, short, and to the point, and remember to highlight your offer.

Email Marketing Tip 5: Provide Irresistible Offers

Your email should contain offers that can’t be easily overlooked by your audience.

For instance, "Buy one, Get One Free!” drives a lot more interest if you are in the fast-food segment.

Email Marketing Tip 6: Include compelling Calls to Action (CTA)

The part of emails that compels you to take action is the call to action (CTA). It is advisable to include just one CTA – in order not to confuse your email subscribers.

For example, Claim your special offer, book now, etc.

Email Marketing Tip 7: Define Your Success

You need to be clear about the end goal of the email blasts that you send. If you are focusing on improving sales, then your email campaign should result in better conversion rates.

Using A/B testing to understand what works best is is one of the best methods to improve conversions.

Email Marketing Tip 8: Use Best Practices of A/B Testing

It is important to follow the best practices of A/B testing or split testing, including at least 100 recipients as the sample. Test one variable at a time, follow your data, and find out the best day for email campaigns by testing email all through the week.

Email Marketing Tip 9: Keep an Eye on Your Analytics

Don’t forget your analytics. It gives insights into what your audiences are choosing the most and suggests what kind of promotions are more likely to deliver results.

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