Why Your Franchise Marketing Needs Mobile Optimization

Since 2015, mobile optimization has become a top-priority for franchise marketing websites.  If your Franchisor website is mobile-optimized then your chances of showing up in search results is higher, driving more prospective franchises to your business website.

Here are a few more reasons why mobile optimization is important for franchise marketing.

Reason 1: Mobile Users dominate Web Searches

Up to 94% of your web visitors use their smartphones and tabs to access your website. If your franchise marketing website isn’t mobile-responsive, then mobile visitors will find it hard to make any sense of it, and your bounce rates will go sky high. 

As a result, you stand to lose both your search ranking, and potential clients.

Reason 2: Mobile Usage Trends are Exponentially Growing

It is a fact that more than 92% of young adults now own smartphones, leading to mobile-centric web browsing trends. 

This trend is exponentially growing, and it makes eminent sense for business franchises and franchisors alike to optimize their web marketing for mobile phones.

Reason 3: Better Conversion Rates

With up to 67% of online visitors reporting that they are more likely to buy a product viewed on a mobile-optimized website, these websites have better chances of converting leads into sales. 

However, mobile-optimized websites require an evident and compelling call-to-action (CTA), since mobile users tend to be less patient than others. 

Reason 4: Mobile SEO Rankings are Increasing

Among the 100-billion odd Google searches happening every month, mobile searches far outrank desktop searches. 

If your franchise website is mobile-optimized, then you stand a much better chance of appearing prominently on the search engine result page (SERP). 

Reason 5: Mobile Users Also Use Multiple Screens

At some point during the buyer’s journey, people use multiple devices including mobiles to meet their purchase goal. Even if your desktop traffic is high, your website visitors will still check your website on their mobiles at one point or the other before the purchase. 

A mobile responsive website ensures that you don’t lose your potential clients between the cup and the lip. 

Reason 6: Social Media is on Mobiles

From our previous article, you are already aware of the importance of social media for franchises. It is also true that social media is more often accessed on mobile devices. 

A seamless web-social experience is one more reason for you to get a responsive website. 

Reason 7: Mobile-friendly Content is Easy to Manage

If your franchise website is mobile-optimized then all your web management is combined on a single platform. This helps in cutting the time and cost required for your website maintenance. 

For more reasons why mobile optimization is a priority for your franchise marketing website, Contact Us.