7 Tips to Improve Your Franchise’s PPC Ads

Pay-per-click (PPC) Advertising is the most-efficient short-term marketing tool for franchises. Generally, they are always on top of search results.

However, the position of your PPC ads depend on the dollars spent on it and its quality score. For greater results, integrate your PPC ads with organic marketing as well.

Here are seven franchise PPC Ad tips that will help increase your sales.

Franchise PPC Ad Tip 1: Spend the Money Wisely

Don’t invest all your money at once on your PPC ads. Rather, spend it gradually and track your PPC ad performance all the way. That way, if you see a drop, then you can immediately take action and adjust the ad for better Returns on Investment (ROI).

This approch prevents unnecessary wastage of money.

Franchise PPC Ad Tip 2: Design the PPC Ad for Better ROI

Keep in mind the goal, which is higher ROI, and create your ads to reach the goal, rather than based only on keywords.

Aim to attract leads and sales with customer-focused content.

Franchise PPC Ad Tip 3: Customer Reviews Matter

Your franchise PPC ad with a good seller rating is one of the best ways to capture your prospects’ attention. This will not only build a reputation but also gain trust in your franchise.

Along with the ratings, request good reviews too, since Google reviews directly impact your sales.

Franchise PPC Ad Tip 4: Track Your PPC Results

The best way to track your PPC ad results is by using a unique phone number or link. This is the only way to track the results precisely for that particular ad.

The ad budget can be fine-tuned, based on the calls or clicks received.

Franchise PPC Ad Tip 5: Don’t Stop Your Keyword Research

Continuous keyword research is required to fine tune your PPC ads for better leads and sales.

Don’t stick to a single keyword list, instead keep researching and testing new keyword combinations.

For consistent PPC ad results, keyword research is a must.

Franchise PPC Ad Tip 6: Create Compelling Landing Pages

Landing pages are critical for PPC ads. A landing page should have a simple yet evocative design, informative content, and a compelling call-to-action button.

It is also advisable to include high-quality images to engage and grab attention.

Franchise PPC Ad Tip 7: Leverage Site Links & Ad Extensions

PPC ads have unique features like site links and ad extensions. Make the best use of these to drive more visitors to your franchise website.

They act as additional calls-to-action that pull potential customers towards the website.