10 Top Franchise Trends and Predictions for 2018

Today’s digital-savvy customers are highly choosy about online buying. Conversely, franchises still lack in planning the right content marketing strategies to capture qualified franchise leads.

We are almost in the middle of the year 2018 and if you still haven’t adopted these franchise trends, then there is no time to lose.

Franchise Trend 1: A Responsive Franchise Website is a Must

For your local customers to reach you faster, a responsive franchise website is the right solution. Customers use various devices in search of your franchise and they should be able to view your website perfectly on any device.

Franchise Trend 2: Understanding the Consumers’ Purchase Trend

Nowadays, buyers exactly know what they want from a franchise through online research. With this change in the purchasing trend, your franchise should be ready to immediately accept and deliver their needs.

Franchise Trend 3: Interaction on Social Media Platforms

Your franchise brand loyalty is mostly earned when you personally interact/engage with your customers. Make use of social media platform features like live videos and video streaming.

Franchise Trend 4: Artificial Intelligence for Better Customer Experience

With the technology landscape changing by the day, franchises have to adapt to changes if they are to be successful.

For instance, artificial intelligence enabled features like voice searches and chatbots are the franchise trends in 2018.

Franchise Trend 5: Staffing is Improving

It is true that high-demand franchise niches like health care, food, etc. may upgrade their compensation structures.

This helps to retain quality employees.

Franchise Trend 6: Aiming for Uninterrupted Order Deliveries

If a customer orders something, they expect it to be delivered in time. Technology solutions that help franchises deliver on the dot like order booking systems are now quite affordable and easy to implement.

Franchise Trend 7: Marketing is Critical, Including local advertising

Marketing takes the top position in the trend. In 2018, franchise trend is to focus on solving your consumers’ problems, rather than offering take it or leave it packages.

While you are at it, don't forget to prioritize local customers.

Franchise Trend 8: Data Analytics is Important

Like it or hate it, your data is what drives your business. With the recent big data explosion, there is a huge amount of data available to help you.

However, you need to choose the right data analytics solution that will help your franchise accomplish business goals.

Franchise Trend 9: Increasing Corporate Social Responsibility

With the increase in social awareness, social responsibility is a part of any business, small or big.

Choose the social initiatives that will help you strike the right chord with your local community.

Franchise Trend 10: Stealth Stores are on the Rise

In some of the locations, consumers prefer local businesses than famous brands for franchising. Some of the bigger brands are looking for creative ways to tackle this situation by tagging with local businesses and this trend is on the rise.

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